|
|
Balaji Telefilms: A Success Story |
|||||||||||||||||||||||||||||||
|
Case Studies Links:-
Case Studies,
Mini Case Studies,
Simplified Case Studies. |
Bertlesmann: Before, during and after Middelhoff |
ICMR HOME | Case Studies Collection
Price: For delivery in electronic format: Rs. 500; For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra
»
Business Strategy Case Studies
Custom Search
Please note: |
||||||||
"He (Middelhoff) stepped on a lot of backs in the company to get where he is, and he is trying to change a culture that has more than 100 years of history to it." 1 - A Bertelsmann Executive, in October 2001. "It is a source of frustration to Bertelsmann's 82,000 executives and employees that star properties such as Whitney Houston, John Grisham, Westlife and Napster ring a bell with the person on the street, but the company that owns them is not on the A-list of corporate celebrities." - A Guardian Magazine Article, in January 2002. "The Bertelsmann businesses are very autonomous but Middelhoff ran into opposition as he tried to force them together. A lot of empires had been built up and their masters did not want to be shifted." 2 - A Bertelsmann Source, in July 2002. End of an EraOn July 28, 2002, Thomas Middelhoff (Middelhoff), Chairman and CEO of the Germany-based Bertelsmann AG, the fifth largest media company in the world, was ousted from his job. Gunter Thielen (Thielen), formerly head of Bertelsmann Arvato media services division, was appointed the new chairman and CEO. In mid-2002, Middelhoff announced that he planned to offer the public the full stake in the company through a stock market issue in 2005. By so doing, Middelhoff hoped to help Bertelsmann expand its presence across the world and become the leading multinational media company in the world. However, the supervisory committee was apprehensive about these expansion plans.
Bertlesmann: Before, during and after Middelhoff - Next Page>>
Custom Search
1] As mentioned in the article "Thomas Middelhoff Faces the Music at Bertelsmann," www.redherring.com, October 01, 2001. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.